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Customer Obsession: Your Roadmap to Profitable CRM
by Ad Nederlof, Jon Anton
Product Group: Book
Publisher: Anton Press (2002-05)
ISBN: 097196520X
EAN: 9780971965201
Dewy Decimal #: 658.812
Paperback: 244 pages
SKU: 0080917
Condition: Very Good
Comments: Clean, crisp, bright and tight. Minor shelfwear, mainly on edges; bumped corner caused diagonal corner crease, top corner of back cover. Excellent condition.
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Editorial Reviews
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Product Description
Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
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