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Competing With the Retail Giants: How to Survive in the New Retail Landscape (National Retail Federation)
by Kenneth E. Stone
Product Group: Book
Publisher: John Wiley & Sons Inc (1995-01-01)
ISBN: 0471054429
EAN: 9780471054429
Dewy Decimal #: 658.87
Paperback: 256 pages
SKU: 0066160
Condition: Very Good
Comments: Brand New. Details on improving your merchandising and visual displays; emphasising outstanding customer service; revising advertising and marketing plans; and much more.
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Editorial Reviews
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Product Description
Providing practical advice on how small retailers can survive and thrive in the age of giant discount stores, this guide describes the current trend in retailing - towards superstores - and offers strategies for smaller businesses to compete effectively, by improving in four major areas: merchandising, marketing, customer service and customer relations. The author offers proven strategies that should help small retailers to survive and prosper alongside big business.
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