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Aftermarketing: How to Keep Customers for Life Through Relationship Marketing
by Terry G. Vavra
Product Group: Book
Publisher: Irwin Professional Pub (1992-06)
ISBN: 1556236050
EAN: 9781556236051
Dewy Decimal #: 658.812
Hardcover: 300 pages
SKU: 0065116
Condition: Good
Comments: Clean and tight ex-library book. Modest shelfwear, primarily along edges; stamp on edges of page deck; card pocket & stamp inside front cover/on ffep. Dust Jacket in protective mylar taped inside covers; has shelving label & bar code label on mylar.
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Editorial Reviews
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Product Description
The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert short-term, repeat-purchasing into long-term cutomer loyalty.
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