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Managing For Profit : Putting a Sales Idea Into Orbit
by IMC (Editors) Marketing Division
Product Group: Book
Publisher: International Minerals & Chemical Corporation (1961)
ISBN: B000UQKSHY
Hardcover
SKU: 0079794
Condition: Fine
Comments: Clean, crisp, bright and tight. Book is graded Fine - modest shelfwear, primarily on edges. Dust Jacket graded Very Good - has minor edgewear and some rubbed spots. Excellent condition. IMC "launches its own version of the hard sell. ...industrial customers are consumers, and, like consumers, they want reasons for what they buy." - Business Week.
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