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Sales & Marketing for Travel & Tourism
by Philip G. Davidoff, Doris S. Davidoff
Product Group: Book
Publisher: Prentice Hall (1983-12)
ISBN: 0935920099
EAN: 9780935920093
Paperback: 296 pages
SKU: 0075010
Condition: Very Good
Comments: Clean, crisp, bright and tight. Modest shelfwear, primarily on edges; spine crease; small (1/4") tear on front cover at top of spine.
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Editorial Reviews
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Product Description
Text for undergraduates courses in travel/tourism sales and marketing. Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.
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