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e-Business & e-Commerce for Managers
by Harvey M. Deitel, Paul J. Deitel, Kate Steinbuhler
Product Group: Book
Publisher: Prentice Hall (2001-01-08)
ISBN: 0130323640
EAN: 9780130323644
UPC: 076092010319
Dewy Decimal #: 658.84
Paperback: 794 pages
SKU: 0081976
Condition: New
Comments: Brand New. Outlines every aspect of e-commerce, for professional managers. Introduces e-business, e-commerce, the Internet, and the World Wide Web, covering such topics as online monetary transactions, Internet security, e-customer relationship management, online industries, online banking and investment, and online career services.
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Product Description
For Electronic Commerce or Electronic Business courses in Computer Science, Computer Information Systems, Management Information Systems, Information Technology, and Business Departments. e-Business & e-Commerce for Managers is a comprehensive overview of building and managing an e-business. This innovative new text explores topics such as the decision to bring a business online, choosing a business model, accepting payment, marketing strategies and security, as well as many other important issues. Features, Web resources and online demonstrations supplement the text and direct students to additional information. The book also includes a substantial appendix that develops a complete Web-based storefront e-business using a real programming application explained patiently and in depth for a non-programming audience.
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